Day 14, project 14 (d14:p14)

THE CLIENT:

The Lazy Oaf, Carnaby Street

www.lazyoaf.co.uk


Lazy Oaf was born in 2001, created and owned by Gemma Sheil. Today Lazy Oaf stores are located in UK, Paris Japan and Italy, selling a distinct brand image that is "likely to make you smile and sometimes spontaneously dance with joy" (Gemma Sheil).








THE BRIEF:

Monster competition- design a 'Monster' to be judged by 'Lazy Oaf, winning entry will be subsequently exhibited in a gallery in East London, March.

THE OUTCOME:

Personal response to brief: The creation of 'Real Monsters'. Those things that annoy/ scare people in the real, not imaginary world.

6 hand crafted finger-puppets were made/ a presentation postcard/ guide to accompany puppets and designed wrapping paper/ label for posting.

(postcard font)



(postcard back)



(guide to monster-puppets)



(hand-crafted felt-finger puppets)








(label)



(guide for puppets package)



(designed wrapping paper for puppets)



(detail of puppet packaged)



Start time: 10:30 (29/3/07)
Finish time: 21:45 (20/3/07). Will be posted 30/3/07 to Gemma Shiel

Day 13, project 13 (d13:p13)

THE CLIENT:

St. Mary and Peter's School FunRun2008, raising money for 'Shooting Star' charity organisation.



THE BRIEF:

To design the Runners' T-shirts, which will printed for next year's event.

THE OUTCOME:

(Idea1 board1)



(Idea1 board2)



(print detail)



(Idea2 board1)



(print detail)




Start time: 11:08 (28/3/07)
Delivery time: 17:47 (28/3/07). Emailed to Mr. Wood, head designer.

Day 12, project 12 (d12:p12)

THE CLIENT:

Babar Wahid. private buyer

THE BRIEF:

An illustrative painting of Liverpool FC

THE OUTCOME:

A3 framed oil painting



(media)



(detail)






Start time: 14: 15 (7/3/07)
Finish time: 19:19 (7/3/07). Photographs emaild to Babar Wahid. Finished product waiting to dry.

Day 11, project 11 (d11:p11)

THE CLIENT:

Lauren Rippingham, signed to Premier Modelling Agency.
www.premiermodelmanagement.com/









THE BRIEF:

An illustrative cover that introduces the portfolio.


THE OUTCOME:

(A3 Mounted illustration- pen/stitch/paint)



(The materials used)



(Detail of face)



(Detail of stitch in hair)




Start time: 11:05 (26/3/07)
Deliveru time: 17:36 (26/3/07). Emailed to Lauren Rippingham, Australia. From Internet Cafe, Catford.

Day 10, project 10 (d10:p10)

THE CLIENT:

Ash Anand; private electrican/ plummer


THE BRIEF:

(existing business card)




Primary target: To update/ contemporise his business cards.

Secondary target: To complete all work within 60 minutes.

Due to the Internet problems, I was forced to re-arrange my project schedule. After designing business cards on day 3/9, I decided to set a project within the project and test how much I had learned so far with business card design.

All work was now to be designed and delivered within the hour.


THE OUTCOME:

(presentation board1)



(board2)


(detail)



Start time: 12:34 (25/3/07)
Delivery time: 13:12 (25/3/07). Emailed to Ash Anand from Internet Cafe, Catford.

17 calls and 3 grey hairs later...

No guys, I did not go on holiday...or have a day off, I've mostly been having a nervous breakdown about my Internet connection.

So here's the update...after calling BT on thursday, friday, saturday and sunday, pressing option 9 here and being on hold to 'meadow music', they finally agreed to send someone over to have a look...

...and...they came! "Hooray..."

Only to find that when they left, my twinkering Internet connection had totally died.

"Oops" BT woman said, "Best call BT to sort that out"

...so I did...again...

11:32- 12:08 (26/3/07) arranged for a new router to be sent.

15:00- 15:07 (26/3/07) I received a call-
"sorry, router has been sent back, you have to call to authorise the router to be sent again"

15 :10- 15:46 (26/3/07) called..again...

let you know when they get back to me....

...I'm still on hold

Day 9, project 9 (d9:p9)

THE CLIENT:

Julie Wathen- private florist.



THE BRIEF:

To design business cards.

THE OUTCOMES:

(Display Font created)



(Font display)



(Detail of logo)



(Presentation board1)



Presentation board2)



Presentation board3)



(Detail of variation1)



(Detail of variation2)



Start time: 10:05 (24/3/07)
Delivery time: 16:43 (24/3/07). Emailed to JUlie Wathen.

"Please hold while we try to connect you.."

Internet down: 11:00 (24/3/07)

















Called server...again... 11:34- 12:15 (24/3/07)
Resumed: 2: 36 (24/3/07)

Day 8, project 8 (d8:p8)

THE CLIENT:

Duke of Cambridge pub, located in the heart of Twickenham.

www.dukeofcambridgepub.co.uk



THE BRIEF:

" To design a poster to promote St. Georges day. Must include the heading "enjoy england celebrate st georges day" and encapture the spirit of St. Georges day ".

THE OUTCOME:

(Presenation board1)



(poster variation1)



(poster variation2)



(poster variation3)



(poster variation4)



(detail of designed logo)



Start time: 10:38 (23/3/07)
Delivery time: 17: 43 (23/3/07). Emailed to Mr. Wood, pub owner