The Lazy Oaf, Carnaby Street
www.lazyoaf.co.uk
Lazy Oaf was born in 2001, created and owned by Gemma Sheil. Today Lazy Oaf stores are located in UK, Paris Japan and Italy, selling a distinct brand image that is "likely to make you smile and sometimes spontaneously dance with joy" (Gemma Sheil).
THE BRIEF:
Monster competition- design a 'Monster' to be judged by 'Lazy Oaf, winning entry will be subsequently exhibited in a gallery in East London, March.
THE OUTCOME:
Personal response to brief: The creation of 'Real Monsters'. Those things that annoy/ scare people in the real, not imaginary world.
6 hand crafted finger-puppets were made/ a presentation postcard/ guide to accompany puppets and designed wrapping paper/ label for posting.
(postcard font)
(postcard back)
(guide to monster-puppets)
(hand-crafted felt-finger puppets)
(label)
(guide for puppets package)
(designed wrapping paper for puppets)
(detail of puppet packaged)
Start time: 10:30 (29/3/07)
Finish time: 21:45 (20/3/07). Will be posted 30/3/07 to Gemma Shiel
